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    4Layer 4 · Transparency

    Build Transparency by Design

    Transparency lowers uncertainty by showing how decisions are made, how data is used, and what people can expect at key moments.

    Transparency solutions

    OneTrust logo

    OneTrust

    Layer 4

    Manages consent and preferences so people can see and control how their data is used.

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    TrustArc logo

    TrustArc

    Layer 4

    Helps document, monitor, and display privacy compliance across regions and policies.

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    The Trust Project logo

    The Trust Project

    Layer 4

    Defines transparency signals for news so audiences can see who produced a story and how.

    Visit

    Want your company included

    If your solution advances digital trust across this layer, we would love to hear from you.

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    Transparency business risk

    • Confusion and hesitation when system behavior feels hidden or overly complex.
    • Mistrust and complaints when experiences feel opaque or manipulative.
    • Regulatory exposure from unclear policies or inconsistent disclosures.
    • Increased abandonment when users feel uncertain or uninformed.

    Transparency business impact

    • Reduced abandonment when users understand what is happening at key friction points.
    • Fewer support issues through clear explanations, permissions, and disclosures.
    • Stronger compliance posture with visible policies and traceable consent.
    • Higher trust in system behavior when reasoning and data use are understandable.

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