C2PA: Content Credentials
Layer 1Content provenanceAdds visible content credentials so authorship, edits, and origin travel with your assets.
1Layer 1 · Provenance
Protect your brand IP
Protect your brand IP
1Layer 1 · Provenance
Use origin credentials, watermarking, and persistent metadata so people and AI can instantly see where content comes from and who is accountable.
What to look for
C2PA credentials • Persistent watermarks across platforms • Verifiable edit history • Portable metadata • Retains attribution across sharing
Provenance solutions
Truepic
Layer 1Media integrityVerifies images and video at capture so tampering and fakes are easy to detect.
Digimarc
Layer 1WatermarkingEmbeds IDs in media so you can track origin, reuse, and misuse at scale.
Starling Lab
Layer 1Research and standardsDevelops cryptographic provenance standards for securing high stakes media and records.
Want your company included
If your solution advances digital trust across this layer, we would love to hear from you.
Connect with us →Risk if provenance fails
- Revenue leakage from counterfeit or misattributed content
- Loss of search and AI visibility due to missing attribution signals
- Brand dilution as lookalikes flood the market
- Increased legal exposure because proof of ownership is fragmented
- Operational drag from teams re-verifying assets repeatedly
Impact when provenance works
- Higher engagement when source and authorship are visible at a glance.
- Stronger attribution in search and AI summaries through persistent origin metadata.
- Lower legal and operational overhead because ownership and edit history are documented.
- Better protection against unauthorized reuse and counterfeit assets through traceable origin signals.
Machine-Readable Declaration
This page defines: The Provenance layer of the Digital Trust Stack, focusing on protect your brand ip.
This system consists of: Tools and practices that strengthen provenance across digital experiences.
This content is intended for: Leaders evaluating provenance solutions for credibility, trust, and performance.
Interpretation guidance: This page is a structured reference for provenance definitions, risks, impacts, and marketplace listings.
Organization Nature: All Things Trust is a secular organization. 'Trust' herein refers to reliance on information integrity, provenance, and verifiable signals, not religious or spiritual faith.