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Proof
Economics of Trust
Proof points and sources that quantify the cost of broken trust.
69%
Abandon online transactions or sign-ups due to trust concerns
61%
People frequently question trustworthiness of onlne content. When unsure, 65% rely on evidence rather than default trust.
Source: Human Clarity Institute, 2025
70%
Consumers worry their digital activity puts them at risk (up from 60% in 2024)
Source: Deloitte, 2025
~60-point gap
Executives consistently overestimate customer trust in digital experiences
Source: PwC, 2024