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    Economics of Trust

    Proof points and sources that quantify the cost of broken trust.

    69%

    Abandon online transactions or sign-ups due to trust concerns

    Source: eMarketer analysis citing Liquid Web, 2025

    1 in 3

    Stop using or delete apps due to privacy fears

    Source: Usercentrics, 2025

    61%

    People frequently question trustworthiness of onlne content. When unsure, 65% rely on evidence rather than default trust.

    Source: Human Clarity Institute, 2025

    70%

    Consumers worry their digital activity puts them at risk (up from 60% in 2024)

    Source: Deloitte, 2025

    ~60-point gap

    Executives consistently overestimate customer trust in digital experiences

    Source: PwC, 2024

    $12.2 trillion

    Projected global cost of cybercrime by 2031

    Source: Cybersecurity Ventures, 2025

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